😎 | Channel M - Summer 2025 Update
Description: Montage of Summer 2025 Fun
Summer of 2025 was one for the record books!
Lets start by looking at the highlights:
🎂 Turned 50 years old. Wife threw Mardaritaville party for the ages (I ❤️ tacos & tequila)!
💍 Daughter got engaged to a young man we adore.
🎓 Son (Sam) interned at Dassault Systèmes (2nd summer). Will be graduating in May from Tufts University w/a degree in Mechanical Engineering. Anyone hiring? Warm intros welcome!
🏖️ Took multiple weeks of vacay to spend time with my family.
💋 Attended 4 concerts, including the famous Cold Play “kiss-cam” show!
🏆 Agencies won over $2 million in fees, from net-new clients, this summer.
💰 Startups raised money (still not done); while crushing short-term goals.
✍🏼 Wrote a couple of blog posts here.
🪴 Bottled dozens of mason jars w/my special salsa & pickles.
👀 Scroll down for Channel M Partner Updates.
Here’s my conference rotation for the rest of the year:
Shoptalk - 9/17-19 in Chicago
The Direct 60 Form - 10/23 in NYC
Beauty Connect - 11/3-6 in Los Angeles
Channel M Partner Updates
Honeymoon (PR, Stunts & More)
Fruity Pebbles: Partnering with pop culture’s favorite water brand - Liquid Death - to drive cereal relevancy, morbid jokes & all: Fruity Pebbles-Flavored Water Is a Real Thing — and It’s Already at Walmart
BuzzBalz: Highlighting a product’s iconic shape during the summer: Your Backyard Called—It Wants This Giant BuzzBallz Pool
Halo Top: Standing out in a sea of National Ice Cream Day promotions with a giveaway to people named after your competitors: Halo Top is giving away 8,000 pints to anyone named after an ice cream brand
Topgolf: Generating buzz about Topgolf’s new goalposts and build bridge between Topgolf & football in pop culture: Topgolf Is Hiring a Dadtern and It Might Be the Most Perfect Gig Ever Created
Bomb Pop: A creative approach to a 70th anniversary: Bomb Pop Is Celebrating Its 70th Birthday by Bringing Back 1955 Prices
Planet Propoganda (AOR / Brand Building)
Duluth Trading: Like undercover superheroes reclaiming comfort one pair at a time, this spirited campaign transforms ‘Pinchy, stinky, sweaty, uncomfy’ underwear into a refreshing leap toward bold, breathable freedom: The 3rd Skivvy Squad: Duluth Trading Underwear Trade-Up Event. Check out the “Trade-up Website.”
Weed Man: We rebranded Weed Man from just a low-cost lawn service to the ultimate coach in the neighborhood turf wars—helping homeowners turn their yards into envy-inducing, golf-course-level battlegrounds. Lean in: “Rough Play” & “Make it or Break it.”
Joybyte (Influencer, Organic Social & TikTok Shop)
Donutful (Bakeful): Went from $0 to $140k in GMV via TT Shop sales in less than 2 months. Leveraging 3.9K affiliates, live shopping. Yielding 4.8K pieces of owned content, 45K showcase additions, 3.5 Million shop visits & 39 Million+ impressions.
Lounge Wagon: Crushed growth for the 3-in-1 adventure wagon. Tapping into 101 influencers, we generated 35 Million impressions to sell out inventory, generate $145k in sales & demonstrated a 6x ROI.
Brodo: Revitalized their social presence via 168 influencers. With 174 Million impressions, we were able to secure 351 assets yielding $100k+ in sales & a 5x ROI. Explore more case studies: Here.
Kinetic319 (Performance Media, Amazon & SEO / GEO)
WINS! Count’em… 7 of them: Rappore, Allegheny Millwork & Lumber, Southern AG Credit, Mississippi Organ Recovery Agency (major 501(c)(3) grant unlock from Google/Bing), Young Americans Center for Financial Education, Bailey Nurseries & MCA Connect.
Thought Leadership: Multiple hits on the topic of performance media, SEO, GEO (generative engine optimization) and CRM. Find them on Kinetic319’s website.
Proprietary Research: Rolled out a 2025 Holiday Shopping Study. Focused on primary research across 500+ consumers on spending and shopping trends. Plus, an ADWEEK piece on the psychology of color (coming next month). Ask me, i’ll share.
UNFOLD (AOR / Subscription Based Business Support)
HBO Max: Creating must-see-TV—via social media—for Season 2 premier of Peacemaker: Insta Reel.
Warner Brothers: Tapping into TikTok's most recent features and functionalities in support of WEAPONS movie release: Insta Reel.
Mission Impossible: Delivered a high-octane campaign designed to sell tickets for Paramounts Block-Buster film release: Insta Reel.
Ghost Sherpa (Project, Staff-Aug & Retainer Marketing Services)
EpiPaws: Rebranded the pet diagnostic startup focused on unlocking the mystery of how your pet is aging.
Agency Support: On-boarded by 4 different independent agencies to help them scale in a thoughtful, methodical & profitable manner. When an agency has strong strategic direction, they are perfect for FTE staff aug using 1099 talent; that’s often LATAM or Philippine based.
Azultura: Developed a dynamic, high-impact website, replicating complex transitions across diverse devices (in 5 weeks!): Learn More.
Mielle Organics (P&G): Created captivating motion graphics leveraging animation, graphic design, and illustration tailored to their audience: Mielle Organics Motion Graphics & Videos.
E-Z UP: Continue to work with the national brand on a project capacity; designing creative assets to help the brand sell through a mix of B2B @ B2C channels.
Good Company (Creative Production & High-end Experiences)
Metallica & Apple: Celebrating the connection between two iconic brands & their commitment to immersive experiences: Apple Vision Pro.
L’Oréal: Continue work w/the global leader in beauty: Brows that wow!
Schwarzkopf: Creating content, trust & a bit of humor for the leader in hair-care products: What Story Will You Tell?
Hirschfeld (Experiential & Tradeshows)
AEW x NASCAR: Brought the muscle to the Quaker State 400 w/a no-hold-barred custom, live brand experience for the AEW that hit harder than turnbuckle: Fast Cars, Big Personalities. Bigger Fans.
Monster: Continue to stay loud, bold & caffeinated. This summer has been a mix of retailer, music & festivals. Showing up at Hoofbeat Country Fest 2025 in full regalia!
Natural Light: Built, mobilized & brought the ultimate gift for beer lovers: the Tool Bar. In partnership with multiple partners we drove the experiential activation for ‘Home Improvement’ Star ‘Nails’ New Role With Major Beer Brand.
HeluvaGood! Dip: Locked ‘n loaded for college football season with a new take on how to do the Big XII right. Look for them on college campuses, at tailgate parties & in support of local retailers.
CultureKey (On-Demand Senior Leadership)
Marketing Spend Optimization: Delivered 35% savings on marketing spend while increasing output value for clients in global tech, entertainment, beverage, & petcare.
New Vendor Sourcing for Growth: Sourced & onboarded innovative marketing partners in luxury beauty, retail, hospitality, & entertainment to improve performance and expand capabilities.
Client Impact: Partnered with ServiceNow, Crate & Barrel Holdings, Boston Beer Company, PetVet Care, Give Back Beauty, Scopely, King’s Hawaiian, & Amazon to drive measurable efficiency, stronger agency partnerships, & long-term marketing value creation: Learn More.
Strategic Partners
Shuftan Job Report: #1 job report for marketing professionals on LinkedIn secured two sponsors. Reaching 30k+ mktg professionals multiple times per week: Shuftan Job Report Newsletter.
Blood Sweat & Tears: Launched Vitals. Instead of agencies continuing to be frustrated by disparate growth efforts, we developed a Growth Readiness Assessment, so agency owners could immediately identify what is holding them back and where to apply focus.
Calvin8 Solutions: Launched a weekly LinkedIn Newsletter featuring 8 marketing activations that make you think. And then go, that’s brilliant! Subscribe to their publication: 8 & Out.
Startup Highlights
Bakeful: Scaling swiftly w/new locations in Walmart and a slew of limited-time-only Fall flavors on the horizon. Delivery yummy snacks w/0% Junk, less sugar and all the good stuff you need: Find Some.
Sylvester.AI: Accepted into Purina’s “UNLEASHED”startup accelerate program. An initiative designed to connect with disruptive pet tech & pet care startups, in Europe, to enrich the lives of pets & the people who love them: Not Just Small Dogs: The Billion-Dollar Case for Cat Innovation. Plus, Sylvester has inked multiple distribution deals, including one with the largest animal shelter in the United States: Animal Care Centers of NYC.
EpiPaws: Secures round of funding from New World Angels. Continues to grow significantly in MoM sales & will soon roll out a new brand, packaging & expanded product offering designed to drive ritual + repeat purchases.
WoofTrax: Surged past 1 Million downloads & rolled out a number of strategic partnerships & brand-driven dog-walking groups. The Farmer’s Dog Walking Group on WoofTrax turns every walk into a shelter donation—and each trial box tried adds $25 more for the user’s chosen animal charity. Download the App!
PupWise: Expanded Master Class Library w/25+ classes; AI integration with AskVet’s Vera & multiple partners including Nibbles Pet Rewards Credit Card, Get Joy, Good Trust & others.
NBTV: Continue to create content, deliver video commerce (amazing tech) that cuts out the middle man. Oh, and on the verge of announcing we’re in 300 Million US households… new strategic partnership.
