Jeff Mard Jeff Mard

🏆 | Save $450,000, and Win Your Next Pitch

The average new business pitch costs $450,000. You can’t afford to lose a pitch or (even worse) win a pitch that’s not the right fit for your business.

So lets start with these six elements of a pitch response:

  1. Values: Your team aligns with the Brand’s value system.

  2. Interest: Your colleagues want to work with the brand.

  3. Experience: The work requested is a core capability of what you do best.

  4. Resources: The brand has worked with an business in this capacity and/or is embracing the level of resources required.

  5. Authority: You are talking to the right people in the process and they have the authority to make binding decisions.

  6. Realistic: The prospect ask / Request for Proposal (RFP) is realistic and you can be successful given what you know to be true.

If you can’t say YES to each question, do not proceed any further. If you have a “maybe,” go back to the prospect and ask for greater clarity.

You must be able to say YES to each question. Hard stop otherwise.

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